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General Event Questions

Who attends the Digital Experience Workshop?

The Workshop attracts e-commerce and digital retailer leaders (including VPs, Directors and Managers) from large and small companies across all retail categories. To keep the event intimate, the Workshop is limited to 500 attendees. Retailers register as attendees and solution providers participate as exhibitors and sponsors.

What’s the schedule for the Digital Experience Workshop?

  • Workshop Opening Reception is on Monday evening, July 18 
  • Sessions take place on Tuesday, July 19 and Wednesday, July 20 
  • The Doctor Is In: One-on-One Website Critiques are Tuesday, July 19

Bookmark the Workshop agenda. Details are updated regularly and are subject to change.

How much does it cost to attend?

Registration fees vary by your membership status and what time of year you register. You must be a retailer to register as an attendee.

How do I get to Terranea Resort?

The luxurious oceanfront Terranea Resort is located at 100 Terranea Way Drive, Rancho Palos Verdes, CA 90275. The phone number is 310-265-2800. The resort is 20 miles south of Los Angeles International Airport. Alternatively, it is 20 miles north of Long Beach Airport. Click here to personalize your driving directions.

How can my company sponsor or exhibit at the Workshop?

For information about 2016 exhibiting and sponsor opportunities, contact Tami Sakell at 202-661-3044.

What do I wear?

Business and business casual attire are both acceptable for the event. View 2015 Workshop photos to check out the fashions.


Registration Questions

How do I register?

Online registration will be available early February. Please check back soon.

Can I register onsite?

Registration will be accepted onsite, only if space is available.

How can I register a retail team of five or more attendees?

For NRF Retail Members, we are offering a discount rate of $650 per person if the Retail Member company has five or more paid FULL Workshop Registrations (at least five people must be registered at the same time to qualify for the discounted rate).

Please note that the system will show the regular registration price until five registrations have been input into the system. Upon the registration of the fifth person, the rate will automatically adjust to $650 per person rate for all.

How can I get a receipt for my registration?

Upon completion of registration, a confirmation letter is sent to the email address provided by the registrant. If you have not received a confirmation, please call 1-800-974-9069.

What if I can’t attend after I have registered for the event?

For anyone who is unable to attend and is not able to make a substitution, please write a cancellation notice to Susan Cuevas. A full refund will be issued for cancellation notices sent prior to the June 27, 2016 cancellation deadline. There are no refunds for cancellations after June 27, 2016.

What are the Registration Policies?

  1. The Digital Experience Workshop is a retailer-only event. reserves the right to deny non-retailers admittance to this event. A non-retailer is anyone who seeks a business-to-business relationship (e.g., client, partner, etc.) with retailers. makes every effort to notify as soon as possible non-retailers who register for a retailer-only event by accident. If you have any questions about your retailer/non-retailer status, please contact Jessica Viator before you make travel plans for this event.
  2. Registration fees are subject to verification of your company’s NRF membership status.
  3. Digital Experience Workshop registration will not be processed without FULL PAYMENT.
  4. Please be aware: in order to protect the interest of our exhibitors who have made a considerable investment to reach our event attendees, we have a “No Suitcasing” policy, which prohibits non-exhibitor vendors from soliciting sales or sales leads on the EXPO floor, in the aisles, or in the lobbies, and/or representing their services or soliciting attendees for conflicting social activities or in the event hotel(s).
  5. Badges and credentials will be available for pick-up onsite at the registration area during hours of operation. Please print your confirmation and bring it onsite to expedite registration. Be prepared to show identification in order to pick up your badge and credentials.
  6. Registrants are responsible for their hotel and travel accommodations.


Cancellations and Substitutions

All cancellations must be made in writing. Cancellations for conference registration postmarked by June 27, 2016 will receive a 100% refund. There are no refunds for cancellations postmarked after June 27, 2016. All requests for substitutions must be made in writing with a completed registration form. Additional fees may be required based on the replacement's membership status. Please write your requests to Susan Cuevas.

Substitution of a pass to a colleague from the SAME RETAIL MEMBER COMPANY as the original pass holder can be made online through the link provided in your confirmation. Registration and badges cannot be shared among attendees. Substitutions cannot be made once a pass holder has checked into the event. This includes the reception and dinner events.


Press Inquiries

Can press attend?

No, the press can not attend this Workshop. To learn about other events which we accept press, please contact Anna Serafin-Smith at 202-626-8189.


Exhibit or Sponsor at the Workshop

Who can I speak with about exhibit and sponsorship opportunities?

There are plenty of opportunities to get involved at the Digital Experience Workshop. Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, at 202-661-3044.


Content and Speaker Questions

Can I submit a Workshop session idea or propose a speaker?

Unfortunately, we are no longer accepting session proposals. If you did submit a proposal, will contact you by May 23, 2016, to notify you if you have been selected.