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Agenda

Tuesday, July 19, 2016

6:00 - 6:45am
Tuesday

Palos Verdes 5-8 Foyer
It’s early, but it’s worth it. There’s no better way to greet the day than with a lively jaunt around the nature trail. All levels welcome!

7:45 - 8:45am
Tuesday

Palos Verdes 5-8
When in California, eat like the Californians do. But don’t worry—there will still be bacon.

8:45 - 9:00am
Tuesday

Palos Verdes 1-4
SVP, Communities and Executive Director, Shop.org
National Retail Federation
SVP, Marketing, eCommerce, and Corporate Development
Abercrombie and Fitch
VP, Digital Development
VF Corporation
Please join Shop.org Executive Director and SVP of Communities for NRF, Vicki Cantrell, as she welcomes Shop.org Digital Experience Workshop attendees to our favorite event of the year. Members of the Shop.org Board will join Vicki on... more

9:00 - 9:45am
Tuesday

Palos Verdes 1-4
Author, Hooked: How to Build Habit-Forming Products
What makes some products so engaging while others flop? How can we create products compelling enough to “hook” users? Author and behavorial design expert Nir Eyal explains the psychology behind the world's most habit-forming technologies... more

9:45 - 10:45am
Tuesday

Palos Verdes 5-8
Refill your coffee, and strike up a chat with the person sitting next to you.

10:45 - 11:30am
Tuesday

Palos Verdes 1-4
SVP, Commerce and Content
SapientRazorfish
With more than 20,000 Twitter followers, Jason Goldberg is an e-commerce guru and one of retail’s top global influencers. In this session, Goldberg will explore the fundamental changes in how we shop and the necessary changes in the best... more

11:30 - 1:00pm
Tuesday

Palos Verdes 5-8
Grab a bite to eat, and then take a loop around the EXPO to get to know the fine folks that support this event.

12:15 - 1:00pm
Tuesday

Palos Verdes 5-8
Here first-hand how The Container Store approaches digital quality. Join us to:
•  Understand the importance of how any digital quality testing process works in the wild (i.e., in the hands of actual customers under real world conditions... more
Palos Verdes 5-8
Think differently! Join Merkle & Volcom to hear fresh thoughts on how to stand out in an uber-competitive search and display retail landscape, including:
•  Tips for maximizing every dollar with the latest search, shopping and audience... more
Palos Verdes 5-8
Join us and learn how to:
•  Thoroughly assess your current content and information management capabilities to define the right target future state for your brand and customer experience
•  Build a Roadmap that will help your prioritize... more
Palos Verdes 5-8
Hear how leading retailer Zumiez implemented a personalization program that lead to success. Join us to learn how to:
•  Immediately gauge shopper interest and intent
•  Respond in the moment - present individual shoppers with relevant... more
Palos Verdes 5-8
Join American Apparel and Sprinklr to learn how:
•  To put customer data to work using a singular, unified technology platform to see website and ExactTarget data, purchasing behavior, and product catalog details to develop highly relevant... more
Palos Verdes 5-8
At this roundtable, you’ll learn how:
•  Your sales teams can take advantage of the unique capabilities of mobile devices
•  To integrate mobile apps with your company’s platforms for ecommerce and mobile distribution
•  Using analytics... more
Palos Verdes 5-8
Join us and learn:

•  Keystroke analysis for predictive experiences based on individual shopper intent

•  Personalized discovery driven by real-time interaction with navigation menu

•  Interactive engagement that uncovers ideal products... more
Palos Verdes 5-8
Join us as we examine the next wave of advanced analytics and what this means for the merchandiser and share customer examples on how merchandising teams have leveraged data analytics to scientifically achieve their targets and... more
Palos Verdes 5-8
Over 85% of Millennials own a smartphone. It’s how they communicate, connect and increasingly, shop. To compete for this highly targeted demographic, today’s retailers must optimize successfully for mobile. American manufacturer American... more

1:00 - 1:30pm
Tuesday

Palos Verdes 1-4
Senior Manager, User Experience
Walgreens Co.
Group Vice President – Digital Marketing, Product and Innovation
Walgreens Co.
Walgreens is one of the most recognized retail brands in the mobile space. Their mobile app has a four-and-a-half star rating from users, was named one of Apple’s top 100 apps and has won multiple Webby awards. Learn how this 115-year-old... more

1:00 - 6:00pm
Tuesday

Point Vicente
Dir., Experience Marketing
Americaneagle.com
Dir., Digital Commerce Practice
Sophelle
President & Chief Strategist
Plum Street Strategy
Founder and Executive Chairman
Monetate, Inc.
SVP, Digital Strategy and Chief Merchant
The e-tailing group, An Astound Commerce Company
Chief Experience Officer
LumosCX, LLC
Regional Director
Listrak
Workshop retail attendees can reserve a 40-minute one-on-one session with an industry expert skilled in end-to-end customer experience, site design and usability, multi-channel strategy and merchandising best practices.Whether you need... more

1:30 - 2:00pm
Tuesday

Palos Verdes 1-4
Vice President, Marketing
ModCloth
Product Manager
ModCloth
To compete and win against the Amazons of the world, you need the three-legged stool of "commerce," "content" and "community." ModCloth, a global women's apparel brand, excels at providing a voice to their "community," who in turn inspire... more

2:00 - 2:30pm
Tuesday

Palos Verdes 1-4
CEO, Creative Director and Co-Founder
Combatant Gentlemen
The Warby Parker of menswear, Combatant Gentlemen bypasses the middlemen to curb the cost of fashion. And they use an in-house, e-commerce platform called “Tower” to do it. From Twitter chatter to website analytics to real-time sales... more

2:30 - 3:30pm
Tuesday

Go on, have a snack. You earned it.

3:30 - 4:00pm
Tuesday

Palos Verdes 1-4
Co-Founder
Edgacent
For the majority of e-commerce sites, more than 50 percent of site traffic comes through mobile devices (and it's only increasing). And while many top retailers have successfully delivered responsive and adaptive, mobile-friendly sites,... more

4:05 - 4:35pm
Tuesday

Palos Verdes 1-4
SVP, Digital Commerce
Cornerstone Brands Inc.
Mobile Business and Technologies Manager
Cornerstone Brands Inc.
In today's retail environment it is important that retailers provide customers with a seamless experience across devices while evolving their strategy and UX to align with customer's shifting behaviors and increasing engagement. Nowhere is... more

4:35 - 5:05pm
Tuesday

Palos Verdes 1-4
Digital Retail Executive
formerly JCPenney and Target
In the realm of digital commerce, there's an almost infinite number of places to tweak the customer experience for improvement—yet every day retailers are asked to do more with less: less time, less money, less people. So how do you decide... more

5:05 - 6:00pm
Tuesday

Palos Verdes 5-8
Join this discussion to learn:
•  What everyone should test
•  What doesn't work
•  What partners to work with

This roundtable will take place at Table #1.

Moderator: Jill Dvorak, Dir., Site Merchandising & Marketing, National... more
Palos Verdes 5-8
•  Should your company build a lab dedicated to ensuring it achieves innovation and accelerated advancement in digital?
•  How should this be structured?
•  What's next for you and your company– tomorrow and 5 years down the road?

Join... more
Palos Verdes 5-8
Are you running triggered emails? Welcome series? Win-backs? Do you celebrate your customer's birthday?

Some of us do some, some of us most, and some do none. Either way we'll explore ways to amplify your email program, trade ideas and... more
Palos Verdes 5-8
At this roundtable, we'll discuss:
•  The keys and conditions for redesign success
•  The use of UX and analytics
•  The importance of teamwork

This roundtable will take place at Table #4.

Moderator: Brad Brown, SVP Digital Retail,... more
Palos Verdes 5-8
Mobile experiences are different from desktop. At this roundtable, we'll discuss:

 

•  Biggest pain points
•  Test/learn opportunities
•  Measurement

 

This roundtable takes place at Table #5.

 

Moderator: Michael Tallman, Sr.... more
Palos Verdes 5-8
How does your organization acquire and keep talent?  As digital becomes more pervasive into all aspects of business (omnichannel, internet of things, etc.), is it time to reevaluate the traditional digital organization?  Does this change... more
Palos Verdes 5-8

Join this roundtable, where we will discuss:
•  Defining omni-channel vs. multi-channel
•  Leveraging corporate inventory
•  Flexible ordering and return capabilities

 

This roundtable takes place at Table #7.

 

Moderator: Danielle... more
Palos Verdes 5-8
At this roundtable, will discuss the following questions and more:
•  Who is responsible for driving innovation?
•  How responsive are retailers (pure players, brick and mortar,etc.)?
•  How do we handle push back and resistance to... more
Palos Verdes 5-8
In our quest for a better omnichannel experience,  in-store sometimes technology gets the best of us. In this session we will explore what makes for great technology use in stores. Join us to discuss:

 

•  Why good design matters
•  How... more
Palos Verdes 5-8
The checkout page is one of the most important places to optimize for conversion. Continuous opportunities and incentives to redesign the most critical path of the conversion funnel abound; but so does restrictions in technical resources,... more
Palos Verdes 5-8
Increasingly, companies are talking the talk about customer experience, but many have yet to walk the walk. In this roundtable we’ll discuss:


•  How experience design teams can assert greater leadership

•  How to build and maintain... more
Palos Verdes 5-8
Join us for a deeper dive of the speaking session of the same ttile. Learn to:
•  Bring together marketing, CX, product and technology teams to focus on a great customer experience
•  Manage and maximize a major app redesign
•  Elevate CX... more
Palos Verdes 5-8
Merchandising optimization is ecommerce's best kept "secret weapon". Join the discussion to learn:
•  Why improving search and category merchandising can raise conversion rates and AOV far quicker than A/B testing
•  How to audit and plug... more
Palos Verdes 5-8
Despite investing millions of dollars in enhancements to its mobile and web presence, a major retailer was having an increasingly difficult time converting online customer visits into sales. How could the retailer improve its digital... more
Palos Verdes 5-8

The best marketing sells a lifestyle, not just a brand. Meaghan Rose relied heavily on her background in consumer behavior when she started Rocksbox to ensure the business was designed with the customer in mind. Let’s share ideas and... more

7:00 - 9:30pm
Tuesday

Palos Verdes Meadows
It’s good to be in paradise. Warm up with a drink, then join your colleagues and new acquaintances for a lovely dinner overlooking an ocean sunset.