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Hooked: How to Build Habit-Forming Products with Nir Eyal

Tuesday 9:00
Palos Verdes 1-4

What makes some products so engaging while others flop? How can we create products compelling enough to “hook” users? Author and behavorial design expert Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

Suggested reading: How to turn your product into your customer’s habit

Commerce 2020 with 'Retailgeek' Jason Goldberg

Tuesday 10:45
Palos Verdes 1-4

With more than 20,000 Twitter followers, Jason Goldberg is an e-commerce guru and one of retail’s top global influencers. In this session, Goldberg will explore the fundamental changes in how we shop and the necessary changes in the best shopper experience designs that result. Goldberg will delve into topics including trust, transparency, absolute value and processing fluency. For each trend, he’ll identify the practical changes to UX result and look at real world examples of shopping experiences already adapting to this new reality.

JustFab Reimagines the Business of Fashion

Wednesday 8:40
Palos Verdes 1-4

Since launching in 2010, JustFab Inc has become an international e-commerce leader with more than 2,000 employees and $650 million in annual sales, making them one of the fastest-growing fashion brands ever. By integrating sophisticated technology, big data and personalization, the company has reimagined the entire business cycle of retail, from product design, manufacturing, distribution, marketing and customer experience.

eBags: Rethinking the Customer Experience to Support a New Strategy

Wednesday 9:15
Palos Verdes 1-4

With a new CEO joining eBags in August 2015, the online retailer's strategy evolved from “all things bags” to “all things travel.” This strategic evolution required a review of the entire customer experience--from the home page, list pages and product detail pages to strategies for content, merchandise assortment, marketing and social, as well as the company’s tech roadmap (especially in light of its recently launched app). Join eBag’s Scott Erdman and Rachel Hazelwood to learn how their teams improved the customer experience while supporting the strategic direction of the company.

The Crystal Ball Challenge: Get Ready for Anticipatory Retail

Wednesday 10:45
Palos Verdes 1-4

Predictive experiences aren’t new. We’ve all been exposed to brands that can predict the products you might want next with personalized recommendations. But we’re on the verge of an entirely new frontier. One that truly anticipates what people want. The fridge that reorders milk when you’re low. The sneakers that tweet you when their tread is worn. The retail store that fills a changing room with all the items you added to your cart on their site or app just as you step through the door.