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General Session

Welcome and Opening Remarks

Tuesday 8:45
Palos Verdes 1-4
Please join Executive Director and SVP of Communities for NRF, Vicki Cantrell, as she welcomes Digital Experience Workshop attendees to our favorite event of the year. Members of the Board will join Vicki on stage to help introduce our great sessions, ask our speakers questions and more.

How ModCloth’s Community Improves Shopping Experiences & Drives Sales

Tuesday 1:30
Palos Verdes 1-4

To compete and win against the Amazons of the world, you need the three-legged stool of "commerce," "content" and "community." ModCloth, a global women's apparel brand, excels at providing a voice to their "community," who in turn inspire product development, contribute content, and improve digital and real-life store experiences. ModCloth’s Mike Janover will focus on the retailer’s "Style Gallery" experience— a place to admire, inspire, share and shop from photos of ModCloth outfits snapped by community members and how that experience helps increase engagement and sales.

The On-Demand Man: How Combatant Gentlemen Uses Data

Tuesday 2:00
Palos Verdes 1-4

The Warby Parker of menswear, Combatant Gentlemen bypasses the middlemen to curb the cost of fashion. And they use an in-house, e-commerce platform called “Tower” to do it. From Twitter chatter to website analytics to real-time sales activity, Combatant Gentlemen leverages data to inform its on-demand manufacturing, allowing the Irvine-based e-retailer to sell 100-percent Italian Wool suits for as little as $160. In this session, Combatant Gentlemen's Vishaal Melwani, a third-generation tailor, will trace the origins of the Tower platform, and how data informs everyday decision-making.

Hacking the Top 5 Mobile Commerce Design Challenges

Tuesday 3:30
Palos Verdes 1-4

For the majority of e-commerce sites, more than 50 percent of site traffic comes through mobile devices (and it's only increasing). And while many top retailers have successfully delivered responsive and adaptive, mobile-friendly sites, there are still user experience challenges—fuzzy images, banner graphics that don’t shrink, getting the right content to the right customer. In this session, you will learn which UX issues can be solved quickly, which ones may take longer and how to prioritize your mobile optimization roadmap based on your existing platform and resources.

Mobile Redesign: A Deep Dive Into How Cornerstone Brands Masters Mobile

Tuesday 4:05
Palos Verdes 1-4

In today's retail environment it is important that retailers provide customers with a seamless experience across devices while evolving their strategy and UX to align with customer's shifting behaviors and increasing engagement. Nowhere is this more important than with mobile devices, which happens to be Cornerstone's fastest growing channel -- accounting for nearly 20% of overall sales.

Driving Radical Change in Customer Experience

Tuesday 4:35
Palos Verdes 1-4

In the realm of digital commerce, there's an almost infinite number of places to tweak the customer experience for improvement—yet every day retailers are asked to do more with less: less time, less money, less people. So how do you decide where to spend your limited time and energy to score the biggest results? And how do you drive forward in the face of risk-averse organizational inertia?
Drawing on his experience reinventing J. C. Penney's digital customer experience when it was "do or die" time for the company, Lance Thornwood will share: