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Roundtables

Roundtable #01: Reducing the Clutter: How The Container Store Builds Loyal e-Commerce Customers

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Here first-hand how The Container Store approaches digital quality. Join us to:
•  Understand the importance of how any digital quality testing process works in the wild (i.e., in the hands of actual customers under real world conditions).
•  Learn how understanding the point-of-view of your digital customers can help your brand rise above the increasing clutter of competition from both direct competitors and third-party portals such as Amazon.

Roundtable #02: Anti-Establishment Digital Marketing

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Think differently! Join Merkle & Volcom to hear fresh thoughts on how to stand out in an uber-competitive search and display retail landscape, including:
•  Tips for maximizing every dollar with the latest search, shopping and audience targeting tactics
•  Strategies for getting your brand in front of more new customers and maintaining brand loyalty through performance display
•  Balancing the allocation of budget between SEM and display to maximize revenue
 
This roundtable takes place at Table #2.
 

Roundtable #03: Customer Success Roadmap: Optimizing Content and Experience for a Positive ROI

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Join us and learn how to:
•  Thoroughly assess your current content and information management capabilities to define the right target future state for your brand and customer experience
•  Build a Roadmap that will help your prioritize the work required to get to your desired future state cost-effectively -- and keep you there as conditions evolve
•  Model your content and information to create a durable and flexible framework that will drive ongoing sales and omni-channel customer success.
 
This roundtable takes place at Table #3.

Roundtable #04: Personalization Strategies: Acquire, Upsell and Retain Customers Through Real-Time 1:1 Personalization

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Hear how leading retailer Zumiez implemented a personalization program that lead to success. Join us to learn how to:
•  Immediately gauge shopper interest and intent
•  Respond in the moment - present individual shoppers with relevant messages, offers, products and content in real time
•  Connect across channels - track behavior and deliver personalized experiences
 
This roundtable takes place at Table #4.
 

Roundtable #05: How American Apparel Leveraged Dynamic Audience Retargeting to Drive a 12:1 ROI

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Join American Apparel and Sprinklr to learn how:
•  To put customer data to work using a singular, unified technology platform to see website and ExactTarget data, purchasing behavior, and product catalog details to develop highly relevant and targeted audience segments
•  American Apparel reignited relationships with past customers using a centralized data source and dynamic audience segments
•  The brand used dynamic product retargeting to convert brick-and-mortar customers into online customers and drive a 12-to-1 return on investment
 

Roundtable #06: Maximizing the ROI of Your Native App

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
At this roundtable, you’ll learn how:
•  Your sales teams can take advantage of the unique capabilities of mobile devices
•  To integrate mobile apps with your company’s platforms for ecommerce and mobile distribution
•  Using analytics will improve sales performance
 
This roundtable will take place at Table #6.
 
Moderators: Killian Tobin, VP of Sales, Float and Jim Ferolo, Sr. Director of Web, Mobile, and Digital, Maui Jim

Roundtable #07: Optimize the Path to Conversion: Global Fashion Retailer Shares Top Discovery Tactics to Maximize Product Findability

Tuesday 12:15
–1:00pm
Palos Verdes 5-8

Join us and learn:

•  Keystroke analysis for predictive experiences based on individual shopper intent

•  Personalized discovery driven by real-time interaction with navigation menu

•  Interactive engagement that uncovers ideal products for in the moment needs and shopper traits

 This roundtable will take place at Table #7.

Moderators: Mark Porter, Strategic Sales Director, Certona and Retailer TBD

Roundtable #08: Data Science for Merchandisers: How to Bring Out Your Inner Merchant Scientist

Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Join us as we examine the next wave of advanced analytics and what this means for the merchandiser and share customer examples on how merchandising teams have leveraged data analytics to scientifically achieve their targets and significantly contribute to growing sales. Learn:

•  How to perfect the art of data analytics while embracing the role of the Merchant Scientist
•  How merchandisers can move at the speed of retail by connecting data across channels

Roundtable #09: Converting the Mobile Millennial: How American Giant is Winning Big

Tuesday 12:15
–1:00pm
Palos Verdes 5-8

Over 85% of Millennials own a smartphone. It’s how they communicate, connect and increasingly, shop. To compete for this highly targeted demographic, today’s retailers must optimize successfully for mobile. American manufacturer American Giant understands this millennial mindset. By effectively leveraging their mobile storefront, American Giant is experiencing blistering mobile conversion and delivering millennial customers a seamless online shopping experience.

Roundtable #02: How Digital Labs Can Accelerate Growth and Drive Revenue

Tuesday 5:05
–6:00pm
Palos Verdes 5-8

•  Should your company build a lab dedicated to ensuring it achieves innovation and accelerated advancement in digital?
•  How should this be structured?
•  What's next for you and your company– tomorrow and 5 years down the road?

Join this discussion to gain answers to these questions and more.

This roundtable takes place at Table #2.

Moderator: Gregory Pulsifer, VP, VF Digital Development, VF Corporation

Roundtable #03: Magnify Your Email Program: Engage Customers Without Hiring 2 More People

Tuesday 5:05
–6:00pm
Palos Verdes 5-8

Are you running triggered emails? Welcome series? Win-backs? Do you celebrate your customer's birthday?

Some of us do some, some of us most, and some do none. Either way we'll explore ways to amplify your email program, trade ideas and discuss what works and who to work with to get it done.

This roundtable takes place at Table #3.

Moderator: Gary Penn, Head of Digital & eCommerce, prAna

Roundtable #06: Attracting and Hiring Talent

Tuesday 5:05
–6:00pm
Palos Verdes 5-8

How does your organization acquire and keep talent?  As digital becomes more pervasive into all aspects of business (omnichannel, internet of things, etc.), is it time to reevaluate the traditional digital organization?  Does this change offer an opportunity for digital talent to evolve into larger leadership roles? Join us for a discussion answering these questions and more.

This roundtable takes place at Table #6.

Moderator: Elaine Boltz, SVP, eCommerce, The TJX Companies, Inc.

Roundtable #07: Creating Seamless Omni-channel Environments for Your Customers

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
Join this roundtable, where we will discuss:
•  Defining omni-channel vs. multi-channel
•  Leveraging corporate inventory
•  Flexible ordering and return capabilities
 
This roundtable takes place at Table #7.
 
Moderator: Danielle Harbour, VP, Merchandise Manager Direct, Destination XL Group, Inc.

Roundtable #08: Driving Innovation in the Digital Age

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
At this roundtable, will discuss the following questions and more:
•  Who is responsible for driving innovation?
•  How responsive are retailers (pure players, brick and mortar,etc.)?
•  How do we handle push back and resistance to innovation?
 
This roundtable takes place at Table #8.
 
Moderator: Milton Pappas, SVP, Chief Digital Officer, New York & Company, Inc.

Roundtable #09: In-Store Technology

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
In our quest for a better omnichannel experience,  in-store sometimes technology gets the best of us. In this session we will explore what makes for great technology use in stores. Join us to discuss:
 
•  Why good design matters
•  How technology can positively and negatively impact store associates
•  Viability when it comes to scale and rollout
•  And the balance between “bright, shiny, objects” and moving quickly.
 
This roundtable takes place at Table #9.
 

Roundtable #10: Checkout Redesign and Optimization

Tuesday 5:05
–6:00pm
Palos Verdes 5-8

The checkout page is one of the most important places to optimize for conversion. Continuous opportunities and incentives to redesign the most critical path of the conversion funnel abound; but so does restrictions in technical resources, time, money, systems compatibility and road map priorities. By reviewing processes and documents, we would like to encourage a candid discussion on the challenges and triumphs of such endeavor. From small gains to total overhaul: the expectations will be always high. Join us to discuss this important topic

Roundtable #11: Maximize the Power and Effectiveness of Your Experience Team

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
Increasingly, companies are talking the talk about customer experience, but many have yet to walk the walk. In this roundtable we’ll discuss:

•  How experience design teams can assert greater leadership
•  How to build and maintain credibility among colleagues who aren’t experience design experts
•  How leaders are empowering and enabling their experience design teams to reach their true potential
 
This roundtable takes place at Table #11.
 

Roundtable #12: CX Rules or How Walgreens Became a Mobile Leader

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
Join us for a deeper dive of the speaking session of the same ttile. Learn to:
•  Bring together marketing, CX, product and technology teams to focus on a great customer experience
•  Manage and maximize a major app redesign
•  Elevate CX across an organization
 
This roundtable takes place at Table #12.
 
Moderators: Deepika Pandey,  Group Vice President – Digital Marketing, Product and Innovation, Walgreen Co. and Ray Kim, Senior Manager, User Experience, Walgreen Co.

Roundtable #13: Search n' Merch: Tactics for Optimizing Merchandise Sell-through

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
Merchandising optimization is ecommerce's best kept "secret weapon". Join the discussion to learn:
•  Why improving search and category merchandising can raise conversion rates and AOV far quicker than A/B testing
•  How to audit and plug "leaks" in your site search experience
•  Tools and strategies for optimizing product ranking in category grid pages
 
This roundtable takes place at Table #13.
 
Moderator: Linda Bustos, Co-Founder, Edgacent

Roundtable #14: Capturing the Digital Customer: Simplify the Shopping Maze to Win More Sales

Tuesday 5:05
–6:00pm
Palos Verdes 5-8

Despite investing millions of dollars in enhancements to its mobile and web presence, a major retailer was having an increasingly difficult time converting online customer visits into sales. How could the retailer improve its digital shopping experience, convert online browsing into increased sales, and hit its performance goals? Join the discussion to learn how and more.

This roundtable takes place at Table #14.

Moderator: Kasey Lobaugh, Principal - Chief Retail Innovation Officer, Deloitte LLP

Roundtable #15: Using Technology to Create a Personal Relationship Between Brand and Customer

Tuesday 5:05
–6:00pm
Palos Verdes 5-8
The best marketing sells a lifestyle, not just a brand. Meaghan Rose relied heavily on her background in consumer behavior when she started Rocksbox to ensure the business was designed with the customer in mind. Let’s share ideas and answer the following questions:
 
•  How can we ask the right questions of our customers to engage with them in the most relevant way (e.g. proactively help them shop for their upcoming yoga retreat) and establish trust?