With more than 20,000 Twitter followers, Jason Goldberg is an e-commerce guru and one of retail’s top global influencers. In this session, Goldberg will explore the fundamental changes in how we shop and the necessary changes in the best shopper experience designs that result. Goldberg will delve into topics including trust, transparency, absolute value and processing fluency. For each trend, he’ll identify the practical changes to UX result and look at real world examples of shopping experiences already adapting to this new reality. You’ll leave the session with a fundamental understanding of why and how these experiences will continue to evolve, as well as tangible changes that will improve the results of your customers shopping experiences immediately.