The Warby Parker of menswear, Combatant Gentlemen bypasses the middlemen to curb the cost of fashion. And they use an in-house, e-commerce platform called “Tower” to do it. From Twitter chatter to website analytics to real-time sales activity, Combatant Gentlemen leverages data to inform its on-demand manufacturing, allowing the Irvine-based e-retailer to sell 100-percent Italian Wool suits for as little as $160. In this session, Combatant Gentlemen's Vishaal Melwani, a third-generation tailor, will trace the origins of the Tower platform, and how data informs everyday decision-making.
- Tap into consumer mindsets by using data, including social media analytics.
- Take cues from customers.
- Appease millennial males in today’s dynamic retail environment.