With a new CEO joining eBags in August 2015, the online retailer's strategy evolved from “all things bags” to “all things travel.” This strategic evolution required a review of the entire customer experience--from the home page, list pages and product detail pages to strategies for content, merchandise assortment, marketing and social, as well as the company’s tech roadmap (especially in light of its recently launched app). Join eBag’s Scott Erdman and Rachel Hazelwood to learn how their teams improved the customer experience while supporting the strategic direction of the company.
- Improve conversion through redesign of key pages (including navigation and checkout flow) and merchandising strategy.
- Build a content strategy with key partners – both inbound and outbound.
- Support a strategy with technology.