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Tuesday 9:00
–9:45am
Palos Verdes 1-4
Hooked: How to Build Habit-Forming Products with Nir Eyal
Author, Hooked: How to Build Habit-Forming Products

What makes some products so engaging while others flop? How can we create products compelling enough to “hook” users? Author and behavorial design expert Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

Suggested reading: How to turn your product into your customer’s habit