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Tuesday 1:30
–2:00pm
Palos Verdes 1-4
How ModCloth’s Community Improves Shopping Experiences & Drives Sales
Vice President, Marketing
ModCloth
Product Manager
ModCloth

To compete and win against the Amazons of the world, you need the three-legged stool of "commerce," "content" and "community." ModCloth, a global women's apparel brand, excels at providing a voice to their "community," who in turn inspire product development, contribute content, and improve digital and real-life store experiences. ModCloth’s Mike Janover will focus on the retailer’s "Style Gallery" experience— a place to admire, inspire, share and shop from photos of ModCloth outfits snapped by community members and how that experience helps increase engagement and sales.
 
Learn to:

  • Incorporate your customer’s voice, content and opinions into the shopping experience.
  • Identify which KPIs to consider when forming a community-based shopping experience.
  • Integrate “community” in an authentic way that can facilitate shopping conversion and sales rather than distract shoppers.