To compete and win against the Amazons of the world, you need the three-legged stool of "commerce," "content" and "community." ModCloth, a global women's apparel brand, excels at providing a voice to their "community," who in turn inspire product development, contribute content, and improve digital and real-life store experiences. ModCloth’s Mike Janover will focus on the retailer’s "Style Gallery" experience— a place to admire, inspire, share and shop from photos of ModCloth outfits snapped by community members and how that experience helps increase engagement and sales.
- Incorporate your customer’s voice, content and opinions into the shopping experience.
- Identify which KPIs to consider when forming a community-based shopping experience.
- Integrate “community” in an authentic way that can facilitate shopping conversion and sales rather than distract shoppers.