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Tuesday 4:05
Palos Verdes 1-4
Mobile Redesign: A Deep Dive Into How Cornerstone Brands Masters Mobile
SVP, Digital Commerce
Cornerstone Brands Inc.
Mobile Business and Technologies Manager
Cornerstone Brands Inc.

In today's retail environment it is important that retailers provide customers with a seamless experience across devices while evolving their strategy and UX to align with customer's shifting behaviors and increasing engagement. Nowhere is this more important than with mobile devices, which happens to be Cornerstone's fastest growing channel -- accounting for nearly 20% of overall sales. During this session, learn how Cornerstone recently re-engineered their strategy to think mobile-first and relaunched new adaptive smartphone sites across their full brand portfolio - including Frontgate, Ballard Designs, Garnet Hill, Grandin Road, Improvements, Chasing Fireflies & Travelsmith.  Bryon Colby, Cornerstone’s SVP of Digital Commerce, and Chad Haas, Mobile Business and Technologies Manager, will share the good, the bad, and the ugly, around the process, learnings, and results of their recent smartphone sites relaunch.