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Tuesday 12:15
–1:00pm
Palos Verdes 5-8
Roundtable #02: Anti-Establishment Digital Marketing
Think differently! Join Merkle & Volcom to hear fresh thoughts on how to stand out in an uber-competitive search and display retail landscape, including:
•  Tips for maximizing every dollar with the latest search, shopping and audience targeting tactics
•  Strategies for getting your brand in front of more new customers and maintaining brand loyalty through performance display
•  Balancing the allocation of budget between SEM and display to maximize revenue
 
This roundtable takes place at Table #2.
 
Moderators: Ryan Gibson, EVP, Marketing Strategy, Merkle and Matt Raminick, Director, Global Digital Marketing, Volcom