Over 85% of Millennials own a smartphone. It’s how they communicate, connect and increasingly, shop. To compete for this highly targeted demographic, today’s retailers must optimize successfully for mobile. American manufacturer American Giant understands this millennial mindset. By effectively leveraging their mobile storefront, American Giant is experiencing blistering mobile conversion and delivering millennial customers a seamless online shopping experience. An aggressive roadmap for implementing performance and user experience updates, and relentless optimization testing, allows American Giant to prioritize mobile and lead this rapidly evolving world of ecommerce. Join us to learn how.
This roundtable will take place at Table #9.
Moderators: Henderson Webb, Regional Director – West, Demandware and Jenny Patchen, Director of Site Operations, American Giant