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Tuesday 5:05
Palos Verdes 5-8
Roundtable #10: Checkout Redesign and Optimization

The checkout page is one of the most important places to optimize for conversion. Continuous opportunities and incentives to redesign the most critical path of the conversion funnel abound; but so does restrictions in technical resources, time, money, systems compatibility and road map priorities. By reviewing processes and documents, we would like to encourage a candid discussion on the challenges and triumphs of such endeavor. From small gains to total overhaul: the expectations will be always high. Join us to discuss this important topic

This roundtable takes place at Table #10.

Moderator: Gregorio Pinto, Product Manager, eFlorist, teleflora