The checkout page is one of the most important places to optimize for conversion. Continuous opportunities and incentives to redesign the most critical path of the conversion funnel abound; but so does restrictions in technical resources, time, money, systems compatibility and road map priorities. By reviewing processes and documents, we would like to encourage a candid discussion on the challenges and triumphs of such endeavor. From small gains to total overhaul: the expectations will be always high. Join us to discuss this important topic
This roundtable takes place at Table #10.
Moderator: Gregorio Pinto, Product Manager, eFlorist, teleflora