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Tuesday 5:05
–6:00pm
Palos Verdes 5-8
Roundtable #13: Search n' Merch: Tactics for Optimizing Merchandise Sell-through
Merchandising optimization is ecommerce's best kept "secret weapon". Join the discussion to learn:
•  Why improving search and category merchandising can raise conversion rates and AOV far quicker than A/B testing
•  How to audit and plug "leaks" in your site search experience
•  Tools and strategies for optimizing product ranking in category grid pages
 
This roundtable takes place at Table #13.
 
Moderator: Linda Bustos, Co-Founder, Edgacent