Participation & Access to Attendees
One of the key benefits of sponsoring the Digital Experience Workshop is your access to attendees. Sponsors are invited to participate in ALL elements of the program. You are not confined to the EXPO floor but encouraged to sit in a session, join the 5k fun run and enjoy the beverages during the networking events. And new this year, we've added Quick Fire Collaborations that connect you directly with retailers seeking your solutions.
Because this Workshop is limited to 24 solution providers, your message is resoundingly clearer to the retailers who actually have user experience pain points. You aren’t competing with 260 other solution providers to get your message across. Retailers don’t experience EXPO overload, so they’re easy to engage in conversation.
Intimate & Immersive Networking
By design, the Digital Experience Workshop is limited to 400 attendees to craft an intimate and relaxed experience that allows for easy and open dialogue – retailer to retailer and retailer to sponsor. Digital retailers focused on the user experience are at the Digital Experience workshop, representing more than 130+ retail brands. You have a captive audience with a niche focus – no more hoping an attendee with the right title and functional role stops by your booth.
The Digital Experience Workshop attendees are user experience-focused and looking for solutions in digital merchandising, site usability, user experience, mobile, conversion and web design. Their titles range from eCommerce Merchandising Manager to Manager, Category Experience to Director of e-Commerce to VP, Omnichannel. This is a niche audience that has specific challenges, feels the pain and needs solutions and will champion technology and services to their bosses. Check out what executive-level past attendees are saying about the Digital Experience Workshop.
44% of Digital Experience Workshop attendees have Merchandising titles. | Retail's Digital Summit has 4%
4% of Digital Experience Workshop attendees are in the C-suite. | at Retail's Digital Summit 14%
7% of Digital Experience Workshop attendees are VPs. | at Retail's Digital Summit 15%
17% of Digital Experience Workshop attendees are directors. | at Retail's Digital Summit 27%
44% of Digital Experience Workshop attendees are managers. | at Retail's Digital Summit 30%
Continuity of Relationship, More Touch Points
The first 250 retailers registering for the Digital Experience Workshop secure a free pass to the Shop.org Retail’s Digital Summit, September 26-28 in Dallas, TX. Exhibit or attend both events, and you’ll be able to continue conversations started at the Digital Experience Workshop with attendees at the Summit, helping move prospects down the funnel. And, you’ll be able to meet their colleagues representing other ecommerce functional areas as well.
Complimentary Passes for Retail Clients
Another benefit of sponsorship is the ability to invite retail clients for FREE to the Workshop. The quantity of the complimentary registration passes depends on sponsorship level but what a great way to treat your current clients or future clients to an amazing experience!
Ease of Installation
This is NOT an “arrive-a-day-early-to-set-up the booth” event nor is it a “stand-in-the-EXPO-all-day” event. The table tops are available for you to have a “home-base,” display literature and demo any technologies and solutions but sponsors are encouraged to participate in the event. This makes it a fantastic networking opportunity.
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, NRF at 202-661-3044 to discuss the opportunities available for your company!